Male Grooming Business
Male Grooming Business

Male grooming business is a Rs 16.8 billion market; young men invest in make-up, beard products

Numbers, unlike mirrors, don’t lie. And data shows that business in the male grooming industry is, well, looking good. What is driving it and what are the payoffs? An expert panel at the ETPanache Dialogues on Grooming has some answers.

It is not certain if Jim Morrison really said, “Some of the worst mistakes in my life were haircuts.” But Val Kilmer, playing the Doors frontman in a biopic, did say it in the film. Morrison was also known to trim his own locks. And therefore, it can safely be interpreted that the wavy-haired sex symbol’s relationship with mane maintenance — and perhaps grooming? — was complicated.

But for most Indian men today, grooming is an enjoyable, necessary part of their routine. The products and services at their disposal have improved too. Crucially, men’s grooming is a huge market — valued at Rs 16,800 crore by Assocham in 2018.

An average Indian man, according to a 2019 Mintel report, spends 16 minutes on grooming his body, 14 minutes on his hair and 12 minutes on his face. There’s a lot more going on than just a shower and shave.

 

Related Blogs

Worried about Market Conditions, Here is a Perfect Way to Understand
Worried about Market Conditions, Here is a Perfect Way to Understand

How important is Preliminary Survey in the Overall Survey Process?
How important is Preliminary Survey in the Overall Survey Process?

Get the Best Data Collection Companies to Shape the Future of Your Business
Get the Best Data Collection Companies to Shape the Future of Your Business

What you should know about Online Communities and Their Utility?
What you should know about Online Communities and Their Utility?

Why You Should Care About Customer Satisfaction Audit?
Why You Should Care About Customer Satisfaction Audit?

All You Need to Know About Internal Audit Feedback Survey & Questionnaire
All You Need to Know About Internal Audit Feedback Survey & Questionnaire

A Complete Guide for Best Quantitative Research
A Complete Guide for Best Quantitative Research

Tips to Simplify Your Data Collection Process
Tips to Simplify Your Data Collection Process

Advantages of Market Research in Marketing Products and Services
Advantages of Market Research in Marketing Products and Services

Conducting a market research? How would you go about choosing the best methodology?
Conducting a market research? How would you go about choosing the best methodology?

How markets can innovate more with fewer resources
How markets can innovate more with fewer resources

Get Startup

Would you like to learn more about our 100+ CATI center or 4 million+ consumer, b2b and healthcare panel? Insights Opinion could you a one stop shop for your all research needs. Our main USP is Quality and Competitive costs. Please reach out to us by filling the form