The internet and its many uses across the
globe have made market researches very simple. It has definitely evolved from
the traditional methodologies. With just a push of a button, you will be able
to send out hundreds of surveys to people all over the world. Online
methodologies are not the only way to conduct secondary research. There are
many ways in which you can collect the necessary data.
Here are some ways in which you can
conduct market research:
- Online: Customers
today use the internet to conduct extensive researches on products and services
that they intend to buy. Most of the customers follow the Instagram user base
of their preferred brands to know more about the products or services. Online
market research is the most common way to conduct market research. Online
surveys are extremely effective and provide the fastest feedback. Although, it
fails to provide in-depth feedback as compared to qualitative studies.
- Phone: Phone surveys
can range from 15minutes to an hour. This type of market research allows the
interviewer to ask the customers for detailed responses from their customers.
This data is more robust, and it is something you would not normally collect
through online researches. Phone surveys require a little lengthy process as
the participants need to be screened and scheduled for an interview.
- In-person: If your
business budget allows for in-person interviews, it is a great way to collect
information and feedback in depth. You can also create focus groups to collect
this information. Mostly, the interviews are conducted on a one-on-one basis or
through focus groups at various research facilities. Just like in phone
surveys, collecting data through in-person interviews will provide your
business with a greater level f feedback. This method is also extremely helpful
if you are in need of feedback on the look or feel of a product or food.
Although, in-person interviews can become quite expensive due to the additional
costs associated with qualitative researches such as facility rentals or
- Mail: Conducting market research through regular mail is generally not recommended. Although,
this may be required in certain industries depending upon the type of
information that is being collected. It will also take a little while longer to
process the feedback from this type of data collection process. However, it is
more convenient as the participants can complete it when they have the time to
do so. Although, you will not know how many people have actually responded to
Marketing research firms such as InsightsOpinion can help you through this process of conducting market research. In addition to this, market research survey companies work
towards making your market research process simpler. With the right company
like Insights Opinion, you will be guided in the right direction based on which survey you need to choose in accordance with the type of business you’re