Automative Industry

With our help the client flawlessly converted the old survey to new survey system,allowing dealers,field personnel,and corporate users to understand the strengths and weaknesses of the dealer body,giving them the insight they desired to build intiatives aimed at improving services.

Insights Opinion’s Survey Audits helps you to:

Client

A Luxury Automobile Manufacturer

The Mendate

To redesign clients' customer satisfaction survey, which can lead to enhance the image of the company, providing them use data and insight

Methodology

Conducting qualitative and quantitative research among its existing client base to understand them in terms of their characteristics, behavior, and attitudes towards the auto manufacture's luxury brand.
Researchers designed a survey that updated the quantity and quality of customer data gathered from service and sales transactions.
We conducted in-depth interviews of approximately 30 minutes among its customers
We Provided ongoing consultation on design, operations, and analytic issues while working in a collaborative manner with active members of the client team. We ensure the comparability of results between all region data and seamless integration of the data into the analysis.
The research was conducted in 6 countries Philippines, Thailand, Japan, China, Singapore, and Taiwan.
The Sample size was 1000
Assistance was provided for questionnaire translation, localization, survey programming, sampling, and respondent's honorarium management.
Deployed a specialist team of experienced interviewers to capture the quality information from the respondents.
Time Frame: 6 weeks

Basic Inputs/Delivery

Interview transcripts were delivered in word format to ensure the quality of results.
Region-wise reporting and analysis were presented in a PowerPoint presentation for the key.

Results

With our help the client flawlessly converted the old survey to a new survey system, allowing dealers, field personnel, and corporate users to understand the strengths and weaknesses of the dealer body, giving them the insight they desired to build initiatives aimed at improving services.

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Automative Industry1

With our help the client was able to understand the change in the services required by their brand and the experiences of the target audience with respect to the car industry. The client was also able to understand the purchase pattern of the target audience for their future car purchase.