Automative Industry

With our help the client flawlessly converted the old survey to new survey system,allowing dealers,field personnel,and corporate users to understand the strengths and weaknesses of the dealer body,giving them the insight they desired to build intiatives aimed at improving services.

Insights Opinion’s Survey Audits helps you to:

Client

A Luxury Automobile Manufacture

The Mendate

To redesign clients's customer satisfaction survey,whih can lead to enhance image of the company,provided them useful data and insight

Methodology

Conducting qualitative and quantitative reasearch among its existing client base to understand them in terms of their characterstics, behaviour and attitudes towards the auto manufacture's luxury-brand.
Reseachers designed a survey that updated quantity and quality of customer data gathered from service and sales transactions.
We conduscted in-depth interviews of approximately 30 minutes among its customers
We Provided on-going consultation on design,operations and analytic issues while working in a collaborative manner with active members of client team. We ensure the comparablity of results between all region data and seamless integration of the data into anaylsis.
Research was conducted in 6 countries Philippines,Thailand,Japan,china,Singapure and Taiwan.
The Sample size was 1000
Assistance was provided for questionnaire translation,localization,survey programming,sampling and respondent's honorarium management.
Deployed specialist team of experienced interviewers to capture the quality imformation from the respondents.
Time Frams: 6 weeks

Basic Inputs/Delivery

Interview transcripts were delivered in word format to ensure the quality of results.
Region wise reporting and anaysis was presented in power point presentation for key.

Results

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Automative Industry1

With our help the client was able to understand the change in the services required by their brand and the experiences of the target audience with respect to the car industry. The client was also able to understand the purchase pattern of the target audience for their future car purchase.